As family violence rates continued to rise across Victoria, the campaign addressed the urgent need for more effective prevention conversations with men.
Rather than telling men what not to be, the campaign focused on the kind of men they could choose to become. By shifting the narrative from criticism to aspiration, it opened the door for deeper engagement and encouraged audiences to reflect on how everyday attitudes, language, and behaviours contribute to a culture of respect, accountability, and equality.
WHAT KIND OF MAN DO YOU WANT TO BE?
SOCIAL CAMPAIGN
OOH / POSTER ADS
PRESS ADS
