Respect Victoria is an organization that works to prevent violence against women and family violence
in Victoria, Australia. Their goal is to create a safer, more equal, and more respectful state.
The past couple of years, I had the opportunity to design a toolkit to share with organisations that participate
in the United Nations global campaign, called 16 Days of Activism,
to encourage action against gender-based violence.
In also designed the brand identity and event collateral for the Walk Against Family Violence (2023 and 2024), a significant annual event held in Melbourne. This event typically takes place on the first day of the 16 Days of Activism campaign to raise awareness about family violence and advocate for the prevention of gender-based violence.
I used the brand colors in dynamic strips, each highlighting a key word. This design emphasizes that every element contributes to a stronger, unified message, raising awareness against violence.
This visual approach reinforces the idea that together, we can send a powerful message to raise awareness against violence.
This visual approach reinforces the idea that together, we can send a powerful message to raise awareness against violence.
The march serves as a powerful symbol of solidarity, bringing together individuals, organizations, and communities to show their commitment to ending family violence. The Walk aims to amplify the voices of those affected by family violence and foster a collective response to tackle this serious issue in the community.
TOOLKIT DESIGN
The toolkit to share with organisations that participate
in the United Nations global campaign, called 16 Days of Activism,
to encourage action against gender-based violence.
